Industry Support

Given the importance of the travel and hospitality industry to the state, Visit California will continue to pursue its mission of creating desire for the California experience not only by implementing a strong, well-planned, and coordinated marketing program, but also by building on its collaborative program to ensure that travel is recognized as a catalyst for improving the well-being of all Californians.

And the reason Visit California has been able to build a successful, integrated program, is of course, due to the industry support and leadership provided by our industry partners. 

 A few of our Industry Partners:

Hilton Worldwide

Marriott International

Post Ranch Inn and Cavallo Point

The Disneyland Resort

San Diego Zoo Global

Universal Studios Hollywood


California Restaurant Association


Frank Fat’s Inc

King’s Seafood Co.     

Payless Car Rental

Enterprise Holdings Inc.