Visit California Marketing Programs

Visit California's primary mission is to develop and maintain effective marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. The marketing objective is always to maintain and increase non-resident leisure travel and spending in California. 




What's New
in California

A quarterly PR-focused release highlighting

new tourism-related attractions, hotels, events and more.


Insights Online

A monthly newsletter packed with news and ideas for travel industry professionals.


Year in Review

An annual publication highlighting the industry's economic impact and Visit California's program highlights from the most recent fiscal year.


Industry members can participate in Visit California's marketing programs in a variety of ways. From event listings, to international sales missions, to multi-layered integrated partnership programs, Visit California offers programs for all budgets. 

For more information, visit the MPP.