The California Office of Tourism manages the Tourism Assessment Program and collects the funds that power Visit California’s global marketing efforts.

California businesses participating in the Tourism Assessment Program are identified as part of five travel and tourism industry categories:

  • Accommodations
  • Attractions and Recreation
  • Restaurants and Retail
  • Transportation and Travel Services
  • Passenger Rental Cars

Visit the California Office of Tourism for more details about the program, to find out what qualifies as an assessed business and to learn how to calculate and file your assessment.

Office of Tourism logo

"By combining new opportunities, with foundational brand marketing, we are inspiring more people than ever to visit California."
Sima Patel | CEO
Ridgemont Hospitality