dream big

Dream Big Dividend

Visit California was the nation’s first public-private partnership devoted to promoting state tourism — and it was industry-led from the very beginning.

Our bold thinking and strategic vision has consistently returned remarkable results. You’ve seen the numbers: $109.6 billion in direct travel-related consumer spending in 2013, 965,800 tourism-related jobs, $7.1 billion in state and local tax receipts — the list goes on.

The Dream Big Dividend is the next chapter of Visit California — an industry-developed plan to maintain California as a premier travel destination, while expanding our global competitiveness.

Let's continue to dream big and move California’s tourism industry forward.

Caroline Beteta

President & CEO, Visit California

To learn more, please visit Dreaming Big.

Join the Dream Team to show your support for the Dream Big Dividend. Email us at dreamteam@visitcalifornia.com.