Vote Yes
to continue Visit California’s marketing programs.
Your Yes vote empowers businesses of all sizes to recover from crisis and compete in an increasingly crowded global marketplace.
Last year, Visit California marketing generated $35 billion in additional revenue for businesses across the state.
Supported by California’s tourism industry
- 200+ Support the Marketing Renewal
- 95% Voted YES last Marketing Renewal
- $435 Return on investment for every $1 spent on marketing
Our coalition supports the Marketing Renewal
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Adam Burke - President & CEO, Los Angeles Tourism & Convention Board
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Adriana Galvan - Director of Sales, Catalina Express
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Adriel Terbeche - Vice President Tourism and International Sales, Visit Anaheim
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Alana Miranda - Director of Leisure & Business Travel, La Jolla Beach & Tennis Club
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Alex Bastian - President & CEO, Hotel Council of San Francisco
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Allison Krupp - VP of Marketing and Communications, The Living Desert Zoo and Gardens
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Amanda Bombard - VP, Marketing, Sales and Administration, Catalina Express
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Amanda Molinaro - Co-Founder, Last Waav Studios
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Amandeep Dhillon - CEO, DRD HOSPITALITY INC
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Amar Tankha - Regional VP of Operations, Sixt Rent A Car, LLC
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Anand Patel - President/CEO, Visit Fairfield
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Andrea Knowles - General Manager, Courtyard & Residence Inn LA LIVE
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Andrea Robertson - Managing Director, United Airlines
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Anne-Marie Schiefer - Vice President of Marketing, Travel Costa Mesa
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Aphrodite Caserta - Director of Marketing and Communication, Safari West
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Asgarie Dias - Regional Marketing Manager, AKA Hotel & Residence
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Barb Newton - President & CEO, California Travel Association
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Ben Villalobos - Vice President, Maverick Helicopters
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Benjamin Webster - Office Managing Shareholder, Littler Mendelson PC
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Bertin Salas - Director of Sales and Marketing, Cova hotel
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Beth Javens - Executive Director, Visit Concord
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Bobbie Singh-Allen - Advisor, CA Lodging Industry Association
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Breanne Dusastre - Director of Marketing, Visit 29 Palms
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Brian Applegarth - Founder, The Cannabis Trail
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Brian Chuan - Senior Director of International and Domestic Markets, South Coast Plaza
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Brian Tucker - President & CEO, Ventura County Lodging Association
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Brittney Hendricks - President & CEO, Visit Oxnard
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Bryan Garber - Head of Trade Sales North America, Merlin Entertainments
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Carla Morla - Digital Content Producer, Visit San Jose
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Carla Murray - President, U.S. Western Region, Full Service MxM, Marriott Business Services
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Carol Ann Sherman - Executive, USA Today
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Carol Gallegos - President, CA Lodging Industry Association
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Carolina Viazcan - VP of Sales, Visit Greater Palm Springs
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Cathy Cartier - President & CEO, Visit SLO CAL
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Chase Gray - Director, Strategy, Skift
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Cheri Hanna - Managing Director, Kawada Hotel
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Chris Nuccio - Destination Sales Executive, Travel Costa Mesa
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Christina Domino-Philpott - Director of Events, Visit Anaheim
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Christina Glynn - Director of Communications/Film Commissioner, Visit Santa Cruz County
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Colleen Pace - Chief Sales & Marketing Officer, Visit Greater Palm Springs
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Cynthia Gonzalez - Director of Sales, Visit the Santa Ynez Valley
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Dan Gordon - Chief Executive Officer, Gordon Biersch Brewing Company
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Dan Taylor - Film Commissioner, Riverside County Film Commission
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Daniel Halpern - Chief Executive Officer and Co-founder, Jackmont Hospitality, Inc.
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Daniel Kuperschmid - President & CEO, San Diego Tourism Authority
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Daniel Yancey - General Manager, Palm Garden Hotel
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Debbie Hays - Sales/Community Relations, Discover Torrance
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Dee Dee Myers - Senior Advisor and Director, Governor's Office of Business and Economic Development
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Dy Moncada - Regional Sales Director, Manhattan Hotels
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Dyana Kelley - President, California Outdoor Hospitality Association
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Ed Fuller - Commissioner Emmeritus, Visit California
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Edward Apodaca - General Manager, Residence Inn by Marriott
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Ellen Bergstone Wasil - Director of Marketing & Creative, Yosemite Mariposa County Tourism Bureau
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Erica Thorne - Director of Sales & Marketing, Sandbourne Santa Monica
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Frances Wong - Director of Marketing, Communications & Global Media Relations, Visit San Jose
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Fred Dixon - CEO, Brand USA
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Freddy Bi - President and CEO, Discover Inland Empire
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Gary Sherwin - President/CEO, Visit Newport Beach
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Gary Thomas - SVP of Operations - Evolution Lifestyle Vertical, Evolution Hospitality
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Gene Zanger - Chairman, Casa de Fruta
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Geoff Freeman - President and CEO,, U.S. Travel Association
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Geri Gomes - Regional VP of Commercial Performance West, IHG Luxury and Lifestyle Americas
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Gregg Butler-Gant - Senior Business Development Manager, Expedia Group
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Heather Johnston - Executive Director, Visit Dana Point
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Husain Khalid - Area Manager of Growth, Courtesy Hotels Group
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James Lim - President, Mosaic Hospitality
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Jamie Peters-Connolly - Partner Relations & Communications Mgr, Visit Mendocino County
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Janet Zaldua - CEO, Marina del Rey Tourism Board
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Jasmine Vipani - Complex Director of Sales & Marketing, Moxy + AC Hotel Downtown Los Angeles
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Jason Ngo - Director of Commercial Strategy, Hotel Nikko San Francisco
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Javier Cano - Area General Manager, Marriott International
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Jeanette Guire - Travel Trade Representative, Roaring Camp Railroads
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Jeff Burghardt - Chief Marketing Officer, Visit Carmel-by-the-Sea
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Jeff Doane - Chief Commercial Officer, Omni Hotels & Resorts
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Jeff Senior - Principal, 5 Vines Advisory Services LLC
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Jeff Young - VP, Revenue Management, Marc & Rose Hospitality
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Jeffrey Church - President & CEO, Visit Berkeley
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Jennica Gonzales - Sales and Marketing Lead, Alcatraz City Cruises
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Jennifer Klawin - Co-Founder, Emergent Media
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Jessica Bohon - Director of Tourism & Marketing, Stay Healdsburg
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Jessica Johns - Senior Regional Manager - California, Expedia Group Advertising
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Jim Burba - Co-founder, Burba Hotel Network
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Jodi Merritt - President, H & L Charter
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Jody Franklin - Executive Director of Tourism, Visit El Dorado
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John Hutar - President & CEO, The San Francisco Peninsula
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John Kelliher - Founder, Grapeline Wine Tours
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John Rice - President, Ski California
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John Sheperdson - Vice President, Northwest Region, Avis Rent A Car
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John Tanzella - President/CEO, IGLTA
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John Urdi - President & CEO, Mammoth Lakes Tourism
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Jonathan Holcomb - Vice President, Commercial Strategy, Storey Hotel Management Group
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Jonathan Farrington - CEO, Yosemite Mariposa County Tourism Bureau
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Joyce Kiehl - Director of Communications, Visit Greater Palm Springs
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Julie Freeman - EVP, Public Relations, Americas, MMGY Global
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Julie Wagner - CEO, Beverly Hills Conference & Visitors Bureau
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Julienne Shimono - Director of Sales and Marketing, Element by Westin Anaheim Resort Convention Center
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Julius Robinson - COO, US & Gaylord Hotels Nationwide, Marriott International
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Kamia Kinchlow - Vice President, Global Luxury Leisure, Visit Newport Beach
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Kari Crutcher - Executive Director, Ridgecrest Area Convention & Visitors Bureau
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Kathy Janega-Dykes - CEO & President, Visit Santa Barbara
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Katrina Kessen - Executive Director, Greater Ukiah Business and Tourism Alliance
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Kelly Miller - President & CEO, Visit Huntington Beach
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Ken Potrock - President, Disneyland Resorts
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Kerri Kapich - COO, San Diego Tourism Authority
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Kevin Bass - General Manager/Vice President, Enterprise Holdings
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Kevin Fat - Chief Executive Officer, Fat Family Restaurant Group
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Kim Becker - President and CEO, San Diego County Regional Airport Authority
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Kristin McGrath - Executive Director, Visit Pasadena
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Kurt Bjorkman - COO, The Ranch at Laguna Beach
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Kurt Stocks - President/General Manager, LEGOLAND California Resort
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Laura Burgess - Strategist, Glodow Nead Communications
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Lauren Schlau - President, Lauren Schlau Consulting
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Laurie Baker - Chief Executive Officer, UpStateCA
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Linda Poindexter - Director of Operations, California Welcome Center
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Linsey Gallagher - President & CEO, Visit Napa Valley
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Lisa Baird - Destination Strategy Director, Madden Media
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Lisa Mayo - President & CEO, Visit Tuolumne County
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Lisa Oliveira - President & CEO, Visit Fresno County
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Liz Gillingham - Director of Business Operations, McPrice Myers Wines
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Lori Lincoln - Vice President, Global PR & Media Relations, San Francisco Travel Association
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Lorraine Chapman - Director of Tourism, Advocacy and Industry Relations, GOCAL, Greater Ontario California
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Lydia Jackson - Director of Events, Mastro’s Steakhouse
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Lydia Petroff - CA Welcome Center Mgr, Visit Oceanside
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Lynn Mohrfeld - President + CEO, CA Hotel + Lodging Association
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Lynnette Braillard - Agency of Record, Visit Del Norte County
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Maggie Lang - Chief Sales & Marketing Officer, The San Francisco Peninsula
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Maggie Thyken Huss - Director of Business Development, Visit Rancho Cordova
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Maite Conway - Managing Director, MMGY
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Mallory McEligot - Owner, Bang Wine Country
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Manoj Chawla - President, Oceanic Enterprises
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Maria Sespene - VP, Human Resources, Pier 39
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Mariann Costello - Vice President, Scoma's Restaurant
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Mark Hemstreet - Executive DIrector, Destination Lancaster
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Mark Hoffmann - Owner, Sports Leisure Vacations
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Matt Beurois - Deputy Director of Marketing and Communications, Visit Riverside
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Matt Muir - Vice President, Brand Partnerships, Emergent Media
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Matt Shough - Managing Director, AKA West Hollywood
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Matthew Doyle - General Manager, Lake Shasta Caverns & Dinner Cruises
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Mauro Borges - Creative Director, The Shipyard
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Mellany Arbues - Regional Director of Operations, Sonesta International
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Michael Stusser - President, Osmosis Day Spa Sanctuary
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Michael Young - Director, Tourism Development, Visit Anaheim
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Michelle Denogean - Chief Marketing Officer, Mindtrip
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Mike Testa - President & Chief Executive Officer, Visit Sacramento
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Mike Waterman - President and CEO, Visit Anaheim
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Mina Robertson - Vice President, Miles Partnership
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Misti Kerns - President/CEO, Santa Monica Travel and Tourism
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Morgan Stuart - Managing Partner, Pajaro Dunes Resort
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Nancy Johns - Head of Marketing, JC Resorts
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Nancy Nichols - President/General Manager, Palm Springs Aerial Tramway
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Nathan Davis - President, Napa Valley Wine Train
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Nichole Farley - Executive Director, Explore Butte County
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Noreen Martin - Advisor, NLJM Investments
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Omark Holmes - CMO, Visit Huntington Beach
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Paige Viren - Executive Director, Cal State Monterey Bay
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Pamela Coffey - Brand Director / Head of Travel, Sunset Publishing
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Patricia Snowden - CEO, Visit Pleasant Hill
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Patrick Ellis - President/CEO, Explore Murrieta
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Patsy Bock - VP, Sales & Marketing, Pacifica Host Hotels
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Paul Sanford - CEO & Asset Manager, Wincome Hospitality
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Paula Beck - Commissioner Emeritus, Visit California
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Paulo Vergara - Executive Vice President, San Francisco Zoo & Gardens
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Peter Gamez - CEO, Visit Oakland
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Peter Humig - Vice President of Operations, West Coast, AccorHotels
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Rachel Michelin - President & CEO, California Retailers Association
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Ramon Jimenez Gastelum - Executive Director, Visit Mendocino County
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Reed Kandalaft - Regional Vice President, Four Seasons Hotels & Resorts
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Rhonda Salisbury - CEO, Visit Yosemite Madera County
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Ripton Melhado - Senior Vice President | Field Operations, Hyatt Corporation
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Rob Haswell - CEO, Visit Placer
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Rob O'Keefe - CEO, See Monterey
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Robert Gleason - President & CEO, Evans Hotels
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Robert Hunt - Alcazar Palm Springs, Alcazar Palm Springs, LLC
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Robert Jason Pinoli - President & CEO, Mendocino Railway
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Robin Faulk - Sales & Marketing Manager, Visit Burbank
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Robyn Camino - CEO, Visit Stockton
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Ron Cohen - President & Chief Operating Officer, Mammoth & June Mountain Ski Areas
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Sabrina Demayo Lockhart - Executive Director, California s and Parks Association
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Sally Zeman - Sr. Client Partner, Pinterest
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Sandra Fletcher - President, Simco Restaurant Group
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Scott Connolly - Owner/Innkeeper, The Andiron-Seaside Inn & Cabins
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Scott McGhee - General Manager, Yosemite Mountain Sugar Pine Railroad
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Scott Strobl - Executive Vice President and General Manager, Universal Studios Hollywood
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Scott White - President & CEO, Visit Greater Palm Springs
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Scott Wilson - President & CEO, Visit Temecula Valley
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Sebastien Pfeiffer - Managing Director, Beacon Grand, A Union Square Hotel
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Shana Wong Solares - Account Director, Los Angeles Magazine
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Sharael Kolberg - Travel Writer, Freelance
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Shawn Dixon - COO, San Diego Zoo Wildlife Alliance
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Shelly James - Partner, PorterCo
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Sherrie Bakke - Executive Director, Visit Visalia
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Shuaib Bulhan - Vice President, North Pacific Operations, The Hertz Corporation
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Silvano Merlo - General Manager, Marriott Intl.
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Sima Patel - CEO, Ridgemont Hospitality
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Simone Harms - General Manager, The Ameswell Hotel
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Sophia Tamang - Account Director- Visit California, AVIAREPS MIDDLE EAST
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Stacie Jacob - President & CEO, Travel Paso
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Stella Pak - Director of Sales, Holiday inn & Suites Anaheim
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Stephen Revetria - President, Giants Enterprises
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Steve Goodling - President & CEO, Meet Long Beach
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Sue O'Shea - Vice President, Marketing, Visit Anaheim
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Ted Selogie - Regional Vice President, Accor Hotels - FRHI
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Terence Concannon - CEO, Visit Santa Cruz County
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Teresa Stamoulis - Principal, The Stamoulis Group Destination Marketing Specialists
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Teri Marshall - Director of Marketing, First Light Resorts
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Terry Lewis - Area Vice President Operations, Hilton Worldwide
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Tim Zahner - CEO, Sonoma Valley Visitors Bureau
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Todd Aaronson - CEO, Visit Modesto / Central Valley Tourism Association
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Todd Statz - Director of Sales + Marketing, The Jay, Autograph Collection
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Tom Kiely - President and CEO, Visit West Hollywood
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Tom Krackeler - SVP Products, Mindtrip
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Tom Klein - Owner, Rodney Strong Wine Estates
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Tony McDaniel - Destination Strategy Director, Madden Media
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Travis Scott - CEO, Visit Big Bear
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Veno Nathraj - President, Nathsons Hospitality Inc
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Virginia Williams-Belhadj - Director of Sales & Marketing, Aperture Hotels
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Wendy Haase-Roberts - President & CEO, Travel Santa Ana
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Wes Rhea - President & CEO, Visit Lodi
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Will Loughran - Chief Operating Officer, Concord Hospitality
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Yuliana Garcia - Executive Director, Visit Camarillo
Take action
Spread the vote YES message with these shareable resources. View the full toolkit for additional assets and messaging.
Visit California supports tourism & business

Driving billions in tourism impact
- In 2024, always-on global marketing drove $35 billion travel spending at businesses like yours. Learn more.
- Tourism supports 1 million+ jobs in every community in the state.
- Access partner programs and free research to amplify your marketing budget and accelerate your growth.

Accelerating crisis recovery
- Founded in the wake of the 1989 Loma Prieta earthquake, Visit California was created by tourism and government leaders to bring visitors back to California quickly.
- Boosted California’s tourism recovery from the COVID-19 pandemic through targeted marketing that inspired in-state travel and accelerated industry rebound.
- Invested in recovery. Just this year, Visit California deployed over $4 million in PR and marketing to help Los Angeles businesses bounce back from wildfire-related visitation dips.
- Prepared for what’s next. Visit California maintains a crisis response playbook, trusted media channels and industry partnerships to protect the state’s tourism brand and businesses in any emergency
FAQs
What is the Marketing Renewal?
Every six years, California’s travel industry considers whether to continue the program. This year, travel businesses that invest in Visit California have the opportunity to vote to continue the program through 2031. In 2019, the latest renewal, 95% of votes were cast in favor of the program.
What is the timeline for voting?
The voting period was approved by the California Travel & Tourism Commission board of directors in June 2025. Ballots will be available Dec. 1, 2025 and must be submitted by Dec. 31, 2025.
Who gets to vote?
Businesses that are current on assessments as of July 31, 2025, will be eligible to vote in the referendum. This means assessments and any fines or late fees up through and including assessments that were due in July 2024 have been paid. For questions about your eligibility, please email assessment@tourism.ca.gov.
How will I vote?
Eligible voters will receive a ballot in the mail and an email from TrueBallot, a third-party election firm. The paper ballot can mailed, or a vote can be cast online. You will need your PIN to vote online; it can be found on the ballot or in the email that will be sent to you during the voting period.
Who do I contact for assistance?
Please send an email to vote@visitcalifornia.com.
Show your support. Join the coalition.
Together, we protect what we’ve built and power what’s next for California tourism.