It’s Working.

California’s tourism industry has given a resounding “Yes” to the Visit California Marketing Renewal, passing with 95% of votes in favor — the highest approval rating since Visit California’s inception, even among the largest pool of voting stakeholders to date.
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Dax Shepard
Tyler Florence
Yaya DaCosta
Global map

It's working

Global Reach

Visit California reaches a large audience of potential visitors from throughout the country and across the globe.
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Fiscal Responsibility

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Fiscal Responsibility

88% of Visit California’s budget is allocated directly to global marketing efforts.
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“Strong fiscal health is a priority for Visit California, and we’re always working to ensure maximum return on your investment.”
Dan Gordon | CEO
Gordon Biersch
Statewide tourism marketing program

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Statewide Investment

21,000 tourism businesses help fund the statewide marketing program.
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Tourist spending in CA

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Traveler Spending

Travelers spend in every segment in every community across the state.
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Last year visitors spent more than $140 billion
at businesses across the state. 

$140.6B
Visitor Spending
1.2M
Jobs
$11.8B
State & Local Tax Revenues
*Statistics reflect data for 2018. Source: Dean Runyan Associates, Inc.
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"Without Visit California, marketing the state as a tourism destination would end — endangering the tourism industry and threatening its growth."
James Bermingham | Executive Vice President, Operations
Montage International