



It's working
Global Reach
Visit California reaches a large audience of potential visitors from throughout the country and across the globe.

It's working
Fiscal Responsibility
88% of Visit California’s budget is allocated directly to global marketing efforts.


It's working
Statewide Investment
21,000 tourism businesses help fund the statewide marketing program.

It's Working
Traveler Spending
Travelers spend in every segment in every community across the state.
Last year visitors spent more than $140 billion
at businesses across the state.
at businesses across the state.
$140.6B
1.2M
$11.8B
*Statistics reflect data for 2018. Source: Dean Runyan Associates, Inc.
