President & CEO
Pure Luxury Transportation
A true California native born and raised, Gary Buffo has dedicated his career to assuring the success of the Golden State’s tourism sector. After founding Pure Luxury Transportation in 1991 with little more than a single stretch limousine, Gary has built the company into one of the largest passenger transportation companies in California, and 16th-largest in the United States, as of 2014, with offices in Sonoma, Napa and the Bay Area. Pure Luxury has more than 400 affiliates worldwide and an extensive fleet of vehicles, Pure Luxury remains the gold standard for luxury transportation and tours in the Golden State.
Gary also served as a police officer in the Petaluma Police Department from 2002-2008 before booming business called him back to Pure Luxury full time. Throughout his career, he has been instrumental in shaping California travel and tourism in a number of roles. Gary currently serves as a Commissioner of Visit California in the role of Chief Fiscal Officer; Serves on the finance and legal committee for Sonoma County Tourism; Serves on the executive committee for Visit Napa Valley; Serves on the executive committee for California Bus Association; Chairman of the Board of Calypso Insurance Group; and Secretary of CalTravel, and is currently the president of the National Limousine Association, where he is serving his 6th term. He is also a current member of the Chauffeur Success Group and a former Board Member of the Greater California Livery Association.
Gary travels pretty extensively throughout the year to meet his professional annual volunteering commitments, with over 250 travel days annually. To make this travel a little easier, Gary is an instrument rated pilot.
Gary believes that California is the greatest state on the planet while understanding that it takes immense dedication to attract tourists from around the world. He remains committed to growing California’s tourism sector while protecting and preserving the industry through a professional governmental approach.