Hopper World Cup

Visit California is partnering with Hopper as part of its World Cup strategy to reach high-intent travelers actively searching for flights and accommodations around match dates. Through Hopper’s World Cup package, destinations can position themselves as compelling extensions to a World Cup trip and drive consideration beyond host cities.

The program includes visibility within Hopper’s dedicated World Cup microsite, where users explore match destinations, travel deals and “Extend Your Trip” opportunities, as well as targeted push notifications delivered to relevant shoppers during the booking window.

Visit California has secured a statewide presence within this framework and is offering a co-opportunity for partners to participate at a discounted entry point.

• High-intent traveler reach
  Connect with World Cup travelers actively searching for flights and accommodations around match dates, capturing attention at a critical decision-making moment.
• Extend-the-trip consideration
  Position your destination as a compelling add-on beyond host cities through Hopper’s World Cup microsite and “Extend Your Trip” content.
• Cost-efficient statewide visibility
  Benefit from Visit California’s secured statewide presence and participate at a discounted investment level within a premium, soccer–focused environment.