The World Cup in California

The World Cup is the world’s largest sporting event, bringing together fans from across the globe for a monthlong celebration of elite competition, culture and community. With Los Angeles and San Francisco hosting 14 combined matches, the world's eyes will be on California, presenting opportunities to inspire travel around the event and into the future. 

In addition to activating owned channels and maximizing earned and paid media opportunities, Visit California has secured strategic partnerships with trade and international travel partners to help the tourism industry engage football fans across the U.S. and globally. The organization has also developed a comprehensive playbook, available on this page, offering guidance on strategy, branding and messaging.

• Inspire the world's largest sports audience
  Spotlight your destination for the more than 5 billion viewers who tune in to the games at home, inspiring future travel.
• High-intent audience
  Reach global travelers who are actively planning and booking trips around World Cup match dates, capturing attention at the moment of highest intent.
• Encourage "extra time" beyond host cities
  Position destinations as easy, compelling trip extensions through curated itineraries, microsite features and inspirational storytelling.
• Trusted platforms with scale
  Leverage the reach, credibility and performance insights of major digital platforms, amplified by Visit California’s statewide strategy, to drive consideration, bookings and measurable impact.
• Visit California’s global investments
  Visit California’s global investments increase mindshare in markets and produce comprehensive market research.